In exciting racing news, Swedish driver Mattias Ekstrom has announced a partnership with CUPRA to compete in the Electric Touring Car Racing (ETCR) series with his own team. The collaboration between Ekstrom and the Spanish automaker is set to bring a new level of competition to the electric racing scene.
Ekstrom, a well-known and accomplished driver with an impressive motorsport career, will be at the helm of his own team, which will be powered by CUPRA’s cutting-edge electric technology. The team will participate in the ETCR championship, a series that showcases the future of touring car racing with fully electric vehicles.
With his wealth of experience in various racing disciplines, including rallycross and DTM, Ekstrom is poised to make a significant impact in the ETCR series. The partnership with CUPRA will provide him with the resources and support needed to develop a competitive team and push the boundaries of electric racing.
The ETCR series features thrilling wheel-to-wheel action and intense competition among manufacturers and drivers. The partnership between Ekstrom and CUPRA adds another dimension to the championship, as the driver’s independent team brings a unique perspective and the expertise of a seasoned competitor.
Ekstrom expressed his excitement about the collaboration, stating, “I am thrilled to partner with CUPRA and embark on this new adventure in ETCR. The opportunity to create and lead my own team is a dream come true. We are eager to showcase the capabilities of CUPRA’s electric technology and compete at the highest level of touring car racing.”
CUPRA, known for its commitment to innovation and performance, is equally enthusiastic about the collaboration. Antonino Labate, Director of Strategy, Business Development, and Operations at CUPRA Racing, stated, “Partnering with Ekstrom aligns perfectly with our brand’s values and our vision for the future of motorsport. We believe in his talent and expertise, and together, we aim to achieve great success in the ETCR series.”
The 2024 ETCR season is shaping up to be a thrilling one, with Ekstrom’s team joining the ranks of other manufacturers in the quest for victory. The combination of Ekstrom’s racing pedigree, CUPRA’s technological prowess, and the electric powertrain will undoubtedly create an exciting spectacle on the track.
As the racing world embraces electric mobility and sustainable practices, the Ekstrom-CUPRA partnership signifies a bold step towards a greener future in motorsport. The ETCR series continues to gain momentum, attracting top talent and sparking the interest of racing enthusiasts worldwide.
Fans can look forward to witnessing the thrilling battles and relentless pursuit of victory as Ekstrom and his team take on the challenges of the ETCR championship. The 2024 season promises to be a defining chapter in the journey of electric touring car racing, and the Ekstrom-CUPRA partnership is set to make a significant impact.
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